Life Insurance Consultant
As we progress through 2025, it’s clear the life insurance landscape continues to shift. Staying informed about coverage gaps, consumer behavior, and growth opportunities is essential to serving today’s clients effectively. Below is a brief summary of the most current trends shaping our industry.
Currently, 59% of Americans have some form of life insurance, with term life remaining the preferred choice, especially among younger adults. However, nearly half of all U.S. adults are either uninsured or underinsured, revealing a persistent protection gap.
Many consumers still overestimate the cost of coverage, with over 40% believing it’s far more expensive than it actually is. Affordability concerns—especially among millennials—often stem from misunderstanding, not true cost. Women, despite increasing roles as primary earners, continue to be underinsured compared to men.
Digital channels now play a major role in the buying journey, with roughly a third of policies initiated online. Simplified underwriting and hybrid products that combine life insurance with long-term care or other benefits are gaining traction. Clients increasingly prefer a streamlined experience with trusted guidance along the way.
Key growth opportunities remain with young families, single parents, and small business owners. Additionally, minority communities express high interest in life insurance, though ownership rates remain low—signaling a need for more targeted outreach and education.
Despite digital advances, the role of the agent is more vital than ever. Nearly 60% of buyers say they’re more likely to purchase when they can speak with a licensed professional. Your ability to simplify complex options and build trust remains one of our industry’s most valuable assets.
Our team of professionals are always ready to assist you with your next case!