Baby Boomers and the Growing Demand for Long-Term-Care

Jody Horetski
Life Insurance Consultant

As Baby Boomers face the dual challenge of planning for longevity and the high cost of long-term care (LTC), hybrid life insurance policies with built in LTC benefits have emerged as a compelling option.  These hybrid policies combine traditional life insurance with LTC coverage, offering a flexible, two in one solution that appeals to a generation seeking both protection and value.

Unlike standalone LTC insurance, which can be very expensive, difficult to qualify for, and often “use it or lose it”,  Hybrid policies guarantee that the policyholder or their beneficiaries will receive a benefit, either through LTC use or a death benefit.  This dual purpose makes them especially attractive to Boomers who are concerned about wasting money on LTC coverage they might never use.

Here’s how it typically works: 

The policyholder pays either a lump sum or a series of premiums.  If they need LTC, they can draw from the policy’s death benefit to cover those costs.  If they never need LTC, the death benefit goes to their beneficiaries. 

For Baby Boomers, hybrid policies offer:

  • Financial security in retirement
  • Protection against LTC cost, which can exceed $100,000 annually.
  • Peace of mind knowing their investment won’t be wasted.

As Baby Boomers increasingly prioritize flexibility, control, and legacy planning, hybrid Life/LTC insurance is becoming a popular part of modern retirement strategies.

Give the experts at Wholehan Marketing a call to learn more and let us know how we can help with your next hybrid LIFE/LTC case!

Recent Posts

Navigating Market Volatility with Confidence: The Role of FIAs

David Bollinger Annuity Sales Consultant For clients seeking stability, annuities continue to gain attention—and sales reflect that interest. In 2024, annuity sales hit $434.1 billion, up 13% year-over-year, according to LIMRA. Among the various options, fixed indexed...

Is Tax Season Ever Really Over?

Chris Wholehan, President Wholehan Marketing As I write this article we are nearing the end of the typical “Tax Season” for 2025, where most filers will need to have their taxes completed by April 15.  As many advisors discussions with their clients may have been...

Life Insurance Done Simply

Jack Nachtrab Life Insurance Consultant At a financial services conference last week, I had multiple conversations about life insurance with independent financial advisors around the country. The common theme of the conversations was the perception that writing life...

Business Life Insurance

A Smart Strategy for Protecting Your Company’s Future Jody Horetski Life Insurance Consultant In the world of business, ensuring the longevity and financial stability of a company is essential. Business life insurance can play a key role in safeguarding a company's...