Life Insurance for Longevity

Jack Nachtrab
Life Insurance Consultant

As we approach the end of 2025, recent studies highlight that Americans are living longer than ever. Average US life expectancy now sits at a projected 79.4 years.

Although retirees need to plan to live longer, many remain woefully unprepared for the financial implications of those extra years. This presents a prime opportunity for advisors to position life insurance not just as protection, but as a cornerstone for retirement security. Using permanent life insurance as a multi-faceted financial tool can help alleviate the financial stressors of living longer.

Many permanent life insurance policies will grow cash value, which grows tax deferred. Clients can take tax-free loans from this cash value, allowing them to supplement cash flow in retirement. Having access to tax-free cash is a valuable, but often overlooked, piece of retirement planning.

Most permanent life insurance policies also offer LTC or chronic illness riders that will make a cash payment if an individual needs assistance with 2 of 6 activities of daily living. The longer clients live, the more likely it becomes that LTC is a concern. Cash benefits towards LTC clients prevent from burning through other assets, preserving those accounts.

Using guaranteed permanent insurance also ensures that the clients will not outlive their coverage. It’s recommended that no-lapse guarantee policies run until at least age 95. We recommend reviewing any existing UL policies owned by your clients and confirming the no-lapse guarantee will run to a point where they’re covered no matter how long they live.

Reach out to the life experts at Wholehan Marketing with your next permanent insurance case to make sure your clients are covered no matter how long they live!

Recent Posts

Retirement Myths: Are You Too Old for an Annuity?

Jacob Noble, Annuity Sales Consultant One of the most common misconceptions in retirement planning is the belief that it can become “too late” to consider an annuity. Many people assume that if they didn’t purchase one earlier in life, the opportunity has already...

Fixed and Fixed Indexed Annuities as Inflation-Hedging Tools in 2026

Jacob Noble, Annuity Sales Consultant The Inflation RealityInflation remains a key risk for retirees and pre-retirees in 2026. Even when inflation moderates, rising costs for housing, healthcare, insurance, and everyday expenses can steadily erode purchasing power....

LTC Demand Skyrocketing = An Enormous Planning Opportunity

Jack NachtrabLife Insurance Consultant The Baby Boomer generation, controlling roughly 70% of the country's wealth, will begin turning 80 this year. As the boomer generation ages, LTC and chronic illness benefits will be more valuable than ever. In an aging population...

A Solution for Unneeded RMDs

Jack NachtrabLife Insurance Consultant It’s tax season once again- meaning it’s time for the annual discussion about RMDs. RMDs are a necessary part of retirement planning, but many clients don’t need the income or want the distribution, although they’re forced to...